Melanie McRae

Melanie McRae is a seasoned professional with extensive experience in consumer and market insights, revenue growth management, and strategic pricing. Currently serving as the Sr. Consumer & Market Insights Manager at ITG Brands since November 2018, Melanie has advanced the modeling of purchase structures and developed effective promotional strategies while driving fact-based insights aligned with business needs. Prior roles include Revenue Growth Management Analyst and Pricing Analyst at ITG Brands, as well as Strategic Pricing Analyst at Family Dollar and Senior AML/KYC Analyst at Accenture, where Melanie honed expertise in compliance and risk management. Melanie holds a Bachelor of Science in Mathematical Decision Sciences from the University of North Carolina at Chapel Hill.