Gidon Katz is a seasoned executive with extensive experience in the media and entertainment industry. Currently serving as NED at ITV since July 2022 and President of Consumer Experience at Roku Inc. since January 2022, Katz previously held key leadership roles including President Direct to Consumer at NBCUniversal Media from February 2019 to January 2022, and Managing Director of NOW TV from July 2013 to February 2019, where Katz led initiatives to enhance Sky's platform for non-satellite households. Prior to this, Katz was Managing Director at Box TV from January 2008 to June 2013, overseeing a joint venture between Bauer and Channel 4. Earlier in the career, Katz held several significant roles at Virgin Media and NTL, contributing to the successful launch of video on demand services and managing strategic partnerships. Katz began the journey with a BA in History from the University of Cambridge and furthered education with an MSc in International Relations from The London School of Economics and Political Science.