Eréndira Cruz

Eréndira Cruz is a seasoned professional with extensive experience in business intelligence and demand management, currently employed at IUSA since April 2021, where responsibilities include sales forecasting, inventory management, and commercial strategy development. Previous roles include Regional Key Account Manager at Maestrik, Senior Inside Sales Representative at Uber, and Asesor Patrimonial at Seguros Monterrey New York Life, showcasing a diverse skill set across various sectors. Eréndira holds an MBA from Universidad del Valle de México, a Bachelor's degree in International Business from Universidad Nacional Autónoma de México, and a degree in Economics from Facultad de Estudios Superiores Acatlán.