Valentine de Fouchier

Sr. EMEA Marketing Manager at Ivalua

Valentine de Fouchier has a diverse work experience spanning multiple industries and roles. Most recently, they worked as a Sr. EMEA Marketing Manager at Ivalua, a leading provider of cloud-based Spend Management software. In this role, they were responsible for effectively managing all categories of spend and suppliers, increasing profitability, improving ESG performance, lowering risk, and improving employee productivity.

Prior to that, Valentine worked as a Field Marketing Manager at MicroStrategy, a worldwide leader in enterprise analytics. They developed and executed the marketing strategy for France, Belgium, and Luxembourg, using various marketing channels such as field events, digital campaigns, and telemarketing campaigns.

Valentine also gained experience at Talentsoft, where they held various positions such as Demand-generation Manager for Europe and Field Marketing Manager for Europe and France. In these roles, they managed leads quality and quantity, set up marketing goals, provided sales teams with marketing programs, developed and executed marketing plans, and organized various events and campaigns.

Before joining Talentsoft, Valentine worked as an Event Supervisor at Marriner Group, where they managed the "Food & Beverages" team for events such as the Melbourne International Film Festival. They effectively supervised bar staff and reported directly to the Venue Manager.

Valentine's earlier experience includes working as a Department Manager at Decathlon, where they developed a sales strategy for the Tennis & Golf department and managed its budget. They also worked as a BtoB Marketing Coordinator at BearingPoint, where they provided support to the marketing team, managed a large contacts database, and spent some time as a junior consultant at Canal+ on a CRM project.

With a strong background in marketing and event management, Valentine brings a wealth of knowledge and skills to their roles.

Valentine de Fouchier has a solid education background in the field of marketing. Valentine obtained a Master's degree in Marketing from Université de Sherbrooke in 2006-2007, following another Master's degree in Marketing from Université Paris Nanterre from 2004 to 2006. Prior to that, they completed their Bachelor's degree in Business Management from Université Paris Cité between 2002 and 2004.

In addition to their formal education, Valentine de Fouchier has also pursued various certifications to enhance their marketing skills. In August 2022, they obtained the Demandbase One Foundations certification from Demandbase. Furthermore, they completed the Account-Based Marketing Foundations certification from LinkedIn in September 2021. In December 2019, they acquired the Marketing Tools: Digital Marketing certification from LinkedIn, along with the Content Marketing: Blogs certification from Lynda.com. Finally, in March 2019, they completed the Advanced Lead Generation certification, also from Lynda.com.

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Timeline

  • Sr. EMEA Marketing Manager

    April, 2022 - present

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