Guillermo Calderón

Iberia Sales Manager at IVU Traffic Technologies AG

Guillermo Calderón has a diverse work experience across various industries.

In 2012, they worked as the Managing Director at e-nfocar, where they developed marketing and communication strategies for premium companies in the automotive sector.

From 2015 to 2016, they served as the Chief Operating Officer at Hotel&Congress Technology, specializing in holographic technology for events and presentations.

Guillermo then joined DINSA (NEW TECHNOLOGIES NEW SERVICES NEW WAYS) as a Key Account Manager in 2019, responsible for executing and leading large-scale tech projects.

In the same year, they also worked as a Key Account Manager at NoBlue España, providing tailored cloud-based IT solutions for businesses.

In 2016, Guillermo became the Managing Partner at Holographic Services Consulting, coordinating turnkey projects using 3D holographic technology.

From 2019 to 2020, they were a Business and AV consultant at IAG7 Viajes, and also held the position of KAM - Key Account Manager at NoBlue España during that time.

Guillermo became the Director of Commercial Digital Strategy at Visual Presencia Cloud in 2017, focusing on commercial development in the digital sector.

From 2020 to 2022, they held multiple roles at GOAL SYSTEMS, including Commercial & Sales Operations Director, Sales Operations, Eastern Europe & APAC Commercial Director, and Key Account Manager in the Sales Department.

Currently, Guillermo is the Iberia Sales Manager at IVU Traffic Technologies, where they oversee sales operations in the Iberia region.

Throughout their career, Guillermo has gained expertise in sales, marketing, business development, and project management.

Guillermo Calderón's education history includes various courses and degrees in different fields. From 2012 to 2013, they attended EOI - Escuela de Organización Industrial, focusing on entrepreneurship. In 2011, Guillermo completed a community management course and a greenhouse technology course. In 2010, they pursued further studies in marketing and sales, completing courses in international trade, strategic communication, and business at different institutions. Guillermo also participated in an urban solid waste management course at Universidad Politécnica de Madrid in 2010. Prior to their higher education, they attended Colegio Nuestra Señora del Pilar in 1993 and Colegio Marista Castilla from 1982 to 1993.

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  • I

    Iberia Sales Manager

    October, 2022 - present