Obin Mendez

Obin Mendez has a robust background in sales and management, currently serving as Mexico Country Director for IWC Schaffhausen since March 2012, where responsibilities include executing sales strategies, analyzing market trends, and enhancing the brand's presence. Previous roles within IWC Schaffhausen include Regional Sales Director for Mexico, Latin America, and the Caribbean, as well as Senior Regional Sales Manager and Regional Sales Manager for the Caribbean. Prior to this, Obin Mendez worked at Essence Corp from March 2007 to March 2012, advancing from Account Executive to Area Manager for the Caribbean. Educational credentials include a Bachelor's degree in Business Administration with a focus on Human Resources from the University of Puerto Rico and graduate studies in Business Finance at Miami-Dade College.