Laurent Michel

Laurent Michel is a seasoned professional with extensive experience in marketing and business development. Currently serving as Co-fondateur at Leedeel since September 2023, Laurent focuses on helping brands execute authentic and responsible communication campaigns through targeted sports sponsorship. As Partner and CMO on demand at iytro from January 2021, Laurent aids startups and projects in achieving scalable growth. Previous roles include Chief Marketing Officer at Cyclofix, where Laurent developed marketing strategies for sustainable growth, and Directeur associé at Insign agency, overseeing media and performance. Laurent co-founded PlayApp, specializing in social media strategy, and held various consulting positions in social media for companies such as GDF SUEZ and Lyonnaise des Eaux. Educational credentials include a Master’s degree in International Business from ESCP Business School and a Master’s in Law and Economics from the University of Paris I: Panthéon-Sorbonne.