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Addi McCauley

Executive Director, Client Development Innovation at IZEA

Addi McCauley has a diverse work experience in marketing and client development roles. Currently, they hold the position of Executive Director, Client Development Innovation at IZEA, where they have been working since January 2022. Prior to this role, Addi served as the Director of Client Development and Strategy at IZEA, responsible for leveraging the company's technology platform to identify influencers, create relevant content, and amplify audience engagement. They held this position from August 2021 to January 2022. Before joining IZEA, Addi worked as an Associate Director and later as a Senior Account Director at the same company.

Prior to IZEA, Addi worked as a Sales Director at CLEVER Influencer Marketing Agency from December 2015 to August 2017. In this role, they successfully contributed to the agency's sales efforts.

Addi's career began at Key Ring™ in 2011, where they held the position of Director of Marketing. During their time at the company, Key Ring was acquired by Gannett in 2012. Addi's responsibilities included driving customer engagement, digitizing loyalty programs, and promoting consumer packaged goods through the company's mobile wallet app. Prior to this role, they also served as a Sales and Marketing Manager and Lead Account Manager at Key Ring.

Addi's earlier work experience includes a role as a Marketing and Business Development Coordinator at The Gus Bates Company, where they provided insurance and investment services to various industries. They started as a Marketing Intern at the company and later progressed to the coordinator position.

Throughout their career, Addi McCauley has demonstrated a strong skill set in client development, marketing, and sales, with a focus on leveraging technology to drive audience engagement and business growth.

Addi McCauley completed a Bachelor of Business Administration degree with a focus on Marketing from Texas Christian University - M.J. Neeley School of Business.

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Timeline

  • Executive Director, Client Development Innovation

    January, 2022 - present

  • Director, Client Development And Strategy

    August, 2021

  • Associate Director, Client Development And Strategy

    January, 2021

  • Senior Account Director, Discipline Lead

    July, 2019

  • Sr. Account Director

    September, 2017

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