Dakota Keyser

Dakota Keyser is an experienced professional in e-commerce and digital strategy, currently serving as the Director of Ecommerce Operations & Digital Strategy at J.Crew since November 2021. Prior to this role, Dakota worked at Madewell as part of the Digital Strategy & Insights team, focusing on digital analytics and improving customer experience through data-driven insights. Previously, Dakota held positions at JCPenney as a Senior Analyst in Digital Analytics and as an Analyst, where responsibilities included transitioning analytics platforms and training users. Dakota's career began with digital marketing at iProspect and various roles during university, including marketing and promotions for the UT Arlington Athletics Department. Dakota holds a Bachelor of Arts in Organizational Communications from The University of Texas at Arlington, with a minor in Spanish.