Susan Baranczyk

Susan Baranczyk, MBA, has extensive work experience in corporate communications, marketing strategy, and brand management.

Starting in 1991, they worked in corporate communications at Delta Dental of Wisconsin for five years before moving to Wisconsin Public Service as an Advertising & Promotions specialist for ten years.

In 2007, they joined Integrys Energy Group as a Manager for Brand Strategy, where they created brand and communications strategies for eight brands and managed social media efforts. Susan remained in this role for eight years.

From 2015 to 2017, Susan worked as a Marketing Strategy Consultant at O'Connor Connective, where they provided strategic guidance to for-profit and non-profit clients, overseeing corporate communications and marketing, PR/media relations, and managing change and transition.

Since 2017, Susan has been the Head of Corporate Communications at J. J. Keller & Associates, Inc., where they focus on driving engagement with the brand and thought leadership across North America.

Susan Baranczyk holds a Bachelor of Arts (B.A.) degree in Journalism from the University of Wisconsin-Eau Claire. Susan also earned a Master of Business Administration (MBA) degree from Lakeland University. In addition to their academic qualifications, Susan has obtained additional certifications. These include "Confronting Bias: Thriving Across Our Differences" from LinkedIn in 2021, "Greater Green Bay Convention & Visitors Bureau Travel Insider" from the Greater Green Bay Convention & Visitors Bureau in 2017, and a Prosci Change Management Certification in 2013.