Goele Smeyers

Goele Smeyers is an experienced marketing professional currently serving as Head of Brand & Menu Strategy at McDonald's since March 2024. Prior to this role, Smeyers held various positions at JACOBS DOUWE EGBERTS, including Senior Brand Manager and Brand Manager, overseeing successful brands such as Douwe Egberts Nespresso Compatible Capsules and L’Or Barista. Earlier experience includes working as Marketing Lead for Nutritionals at Sanofi and Senior Product Manager for Haircare at L'Oréal Paris, where responsibility included driving market growth for key brands. Additional roles at L'Oréal involved category management and consulting for Unilever during tenure at Nielsen. Goele Smeyers holds a Master's degree in Work, Organisational & Personnel Psychology from KU Leuven and completed advanced studies at Vlerick Business School.