Senior Social Media & PR Executive - Jaded Man

Reports to:

Head of Marketing

Job Overview:

The Senior Social Media & PR Executive will focus on growing influencer partnerships and maintaining day-to-day influencer/manage relations to generate earned media + impressions for the Jaded brand.

Responsibilities and Duties:

PR:

• Reach out and communicate daily with influencers, stylists, and PR contacts.
• Bring in a network of contacts to increase exposure of the brand
• Coordinating with PR Agency/Contact where required
• With the support of Social Media & PR Assistant, responding daily to all comments on posts and answering DMs.
• Manage pr/influencer events + showrooms, from booking through to execution (hosting/networking)
• Copywriting / Press Release creation
• Lookbook creation
• Manage production of PR + gifting events, including Guest list
• Manage Press email inbox and comms
• Creation of pitch decks to send out to editors / magazines on Canva

Gifting/Influencer Outreach:

• Coordinate and organise influencer gifting – negotiating and planning in line with product launches. Organise the packaging including gift wrap, case-packing and stickering. Ensure all samples leave the building in the correct packaging
• Manage all gifting (paid/unpaid) across TikTok, making sure we are in line with budget and acting as first point of contact to agents & managers
• Manage all gifting across Instagram (paid/unpaid), making sure we are in line with budget and acting as first point of contact to agents & managers.
• Correctly using gifting system and ensuring compliance by other team members.
• Managing legal contracts between the brand and talent.

Administration/General:

• Approving all invoices for influencer outreach/pr and sending these to Accounts.
• Completing/approving contracts and sending them out to agents/managers.
• Ensuring influencers post on time as agreed within contract, and provide high quality imagery and content, chasing agents/managers where required.
• General tasks for the team as reasonably required during busy periods (e.g. for events and pop-ups).
• Project Management, e.g. support the launch of new gifting tech system in partnership with Head of E-Commerce, training others where required.
• Monthly reporting using analytics tools and presenting in trade meetings
• Delegation of tasks amongst social & pr team members
• Ensuring all gifting/influencer outreach is running smoothly, delegating/stepping in where necessary.
• Issuing follow-up actions out to the team following team meetings.
• Lead by example, setting the tone and benchmarking the standards of work and conduct expected both in the day-to-day and on location / trips

Research:

• Ensure the company stays one-step ahead of the competition by finding the hottest new talent across all social platforms, including models, props, small businesses, collabs etc.
• Pitching new ideas to the wider team on who is up and coming in relevant industries that are in line with the brand e.g. film /music /social

 Stakeholder Relationships:

• Oversee gifting KPI’s and workload of Social & Influencer Outreach Assistant, setting tasks where required.