Mauro Masi

Mauro Masi is an experienced professional in digital analytics and tracking management, currently serving as the Tracking & Analytics Manager at JAKALA since July 2023. Previously, Mauro held positions including Analytics & CRO Architect Associate Manager and Senior Digital Analytics Consultant at H-FARM Digital Marketing from January 2020 to August 2023. Mauro's career encompasses notable roles as a Digital Analytics Implementation Consultant with Accenture Italia and New Energy Mind, focusing on business requirement gathering and implementing analytics tools like Adobe Marketing Cloud. Mauro also has a background in front-end development, UI/UX design, and human resources coordination at the Università degli Studi di Milano-Bicocca. Mauro holds a master's degree in Communication Theory and Technology and a bachelor's degree in Communication Sciences.