Yaz Iida

Yaz Iida is a seasoned executive with a rich background in ecommerce, marketing, and business leadership. Currently serving as the CEO of 株式会社JPデジタル and an Executive Officer at Japan Post Holdings Co., Ltd., Yaz has previously held significant roles at Rakuten, including Senior Executive Officer and President of Rakuten USA, where key contributions led to the establishment of Rakuten Ichiba as Japan's largest online marketplace. As the Global CEO of Rakuten Marketing, Yaz facilitated substantial growth and international expansion. Other notable positions include President of Dyson Japan, where Yaz transformed the brand into a market leader, and Marketing Director at The Walt Disney Company Parks & Resorts, successfully increasing visitor numbers. Early career experience includes managing Gillette's major product line in Japan. Yaz holds an MBA in Global Business Management from Nihon University and a BBA in Marketing from Portland State University, along with a BA in Political Science and Economics from Nihon University.