JCB
Nichola Carter is a seasoned marketing professional with extensive experience in global e-commerce and digital marketing, currently serving as Global E-commerce Marketing Manager at JCB since January 2019. Previous roles at JCB include Global Digital Marketing Manager and involvement in used equipment sales. Nichola also volunteers as a Baby and Preschool Level 2 Swim Teacher at Aqualympic Swim Schools. Prior to these roles, Nichola gained valuable experience at Subaru UK and Isuzu UK as Dealer Marketing Manager, and at Goodyear & Dunlop Tyres as Channel and Retail Marketing Operations Specialist. Additional experience includes presenting and producing a radio show at Wolverhampton City Radio, managing marketing at Pets at Home, and various roles in the retail sector. Nichola holds a Bachelor of Arts in Communication and Media Studies from Birmingham City University and a BTeC National Diploma in Music Technology.