Amanda B.

Amanda B. has a diverse work experience in the field of content marketing and digital engagement. Amanda is currently serving as the Head of Digital Content Marketing at J.D. Power since 2022. Before that, they worked as the Head of Content Marketing at People.ai from 2021 to 2022.

Amanda has also gained significant experience at LinkedIn, where they held the position of Senior Content Marketing Manager from 2018 to 2021. Amanda was a part of the award-winning LSMS Content Marketing team, focusing on video strategies and overall content production. Collaboration and cross-functional partnerships were key aspects of their role.

Prior to LinkedIn, Amanda worked as a Digital Content Marketing Manager at Technicolor from 2015 to 2018. Amanda held the responsibility of overseeing the operations, policies, content, and schedules for all digital properties of Technicolor, including social media and internal communications. Amanda also played a crucial role in the redesign and relaunch of Technicolor's flagship website.

Amanda's experience also includes working as a Content Marketing Manager at Dreamentia, Inc. from 2014 to 2015. Amanda successfully restructured client social channels, developed unique reporting based on determined KPIs, and managed content-related activities for multiple clients simultaneously.

Before that, Amanda served as the Marketing, PR, and Social Media Manager at FormDecor Inc from 2014 to 2014. Amanda managed all marketing, communications, PR, social media, SEM, and sponsorship opportunities. Amanda led the relaunch of FormDecor's website and executed a comprehensive social media campaign.

Amanda's professional journey began as a Digital Engagement Specialist at comiXology from 2011 to 2013. Amanda oversaw the customer service team, managed social networking channels, and generated targeted social messaging copy.

Amanda has also worked as an Online Community Manager at C Spire Wireless from 2011 to 2012, where they developed and grew the company's social media and online community. Amanda also assisted in creating the social media strategy for the brand launch and implemented an integrated social media care team.

Amanda's earlier experience includes working as a Loyalty Specialist at Verizon Wireless from 2010 to 2011, where they piloted marketing initiatives and developed a social media customer care resolution task force.

Overall, Amanda B. has a strong background in content marketing, digital engagement, and social media management, with expertise in strategy development and cross-functional collaboration.

Amanda B. attended Boston University from 2004 to 2008, where they obtained a Bachelor of Arts (BA) degree with a major in Music. In 2010, they enrolled at Valdosta State University and completed their studies in 2011, earning a Master of Science (M.Sci) degree in Library and Information Science.