Anna Ivanova

Anna Ivanova is an accomplished marketing professional with extensive experience in brand and category management across various sectors. Currently serving as Marketing & Shopper Marketing Manager and previously as Category Marketing Manager at JDE Peet's, Anna leads marketing initiatives for notable brands like Jacobs and L'OR, focusing on portfolio deployment and local market performance. Prior roles include Digital Marketing at Pixi Photobooks, where Anna developed social media strategies, and Senior Brand Manager at Beiersdorf, managing multiple product categories under the NIVEA brand through comprehensive annual marketing plans and strategic execution. Anna's career also includes brand management roles at Danone Bulgaria SA and foundational experience in marketing at Beiersdorf and Wrigley. Anna holds a Master's degree in Strategic Management and a Bachelor's degree in Business Administration from Sofia University St. Kliment Ohridski, complemented by a software education from SoftUni.