Lies-Anne Schreuder

Global Innovation Marketing Manager Beans & Ground Coffee at JDE Peet's

Lies-Anne Schreuder has extensive experience in innovation marketing and category management, currently serving as the Global Innovation Marketing Manager for Beans & Ground Coffee at JDE since September 2018. Previously, Lies-Anne held various roles at JACOBS DOUWE EGBERTS from November 2008 to June 2016, including Global Category Manager OOH and Global Senior Innovation, Category and Marketing Manager OOH. Lies-Anne's career began at Hilti AG Headquarters in Liechtenstein as a Project Leader for New Product Development, followed by a role as Senior Product Manager at Hilti Netherlands. Lies-Anne holds a Master of Science in Industrial Design Engineering from Delft University of Technology and an International Business Diploma from Imperial College London.

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JDE Peet's

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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.


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