JDE Peet's
Svitlana Shukayeva is an accomplished marketing professional with over 20 years of experience in brand management and marketing across several industries. Currently serving as Senior Brand Manager for Portfolio & Innovations Instants at JDE since January 2022, Svitlana previously held roles as Category Manager for Tassimo and Marketing Manager for Ukraine. Prior to JDE, Svitlana spent nearly a decade at Danone, managing key brands in the yoghurt and dairy categories. Additional experience includes positions at GlaxoSmithKline as Category Manager for Seasonal Products and Brand Manager for notable brands such as Sensodyne and Aquafresh, along with an early career role as Assistant Brand Manager at P&G. Svitlana holds a Master's degree in Advertising and Public Relations Communications from Taras Shevchenko National University of Kyiv and has furthered education at California State University - East Bay.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.