Caroline Welen

Caroline Welen is an experienced professional in CRM and commercial operations, currently serving as an Analista de CRM SR at Jeitto since December 2023, where responsibilities include defining and executing CRM strategies for credit and acquisition verticals, as well as automating growth and conversion journeys using Salesforce and Marketing Cloud. Previously, Caroline worked at Cielo from May 2019 to December 2023 in various roles, including Analista de Desenvolvimento Comercial Pleno, focusing on CRM campaign execution and client communication processes, and Analista de Operação Comercial for large accounts, managing key client portfolios and financial analyses. Earlier experience includes a role as a Comprador at Terraço Italia Restaurante, overseeing purchasing processes and logistics, and as an Estagiário in Desenvolvimento de Negócios, assisting with performance reporting and financial controls. Caroline holds a Bachelor's degree in Business Administration from Universidade São Judas Tadeu (2017-2020).