Jekyll + Hyde Labs
Dr. Mark Young is a seasoned executive with extensive experience in advertising, entrepreneurship, and media. As Chairman and CEO of Jekyll & Hyde Advertising since November 1997, Dr. Young leads a full-service agency focused on national campaigns for consumer products and services. In tandem, Dr. Young serves as CEO of Jekyll & Hyde Ventures, LLC, an investment firm dedicated to tech startups and innovative consumer goods since January 2016. Dr. Young also hosts the podcast Living Beyond 120, which centers on health and longevity, and is a managing partner at 2 and 2 Broadcasting, LLC, involved in TV and radio production. Additionally, Dr. Young is the CEO of Chuck Woolery Signature Products, LLC, overseeing the manufacturing and distribution of lifestyle products.
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Jekyll + Hyde Labs
We are a full-service boutique advertising agency comprised of seasoned professionals who are passionate about the purpose of advertising: selling products. We are the leading agency for emerging and challenger brands and products. We have a reputation as an agency that moves the needle for challenger brands in the CPG space, including food/beverage, HBC and OTC drug. While that is our core focus, we also work with category leaders with a challenger mindset and younger companies with unique products capable of aggressive growth. We provide cost-effective go-to-market strategies. 100+ CPG companies have partnered with us because of our experience and expertise. We produce efficient campaigns and effective messaging that move products off shelves. We provide CPG-focused strategic thinking and access to insights, contacts and data not usually affordable for most small to mid-sized firms. We have a deep understanding of the retail landscape and have strong relationships with buyers and retailers. We know how to read and analyze IRI data and other industry metrics, so we can constantly improve live campaigns. Our services range from initial creative concept and production, to tactical media planning and buying, and analysis of sales data.
Employees
11-50