Jekyll + Hyde Labs
Justin Girouard has a comprehensive work experience spanning various roles and industries. Justin currently serves as Vice President at Jekyll + Hyde Labs since February 2023. Prior to this, they held the position of Director of Account Services at the same company starting from February 2019. From June 2017 to February 2019, Justin worked as an Associate Director of Accounts at Jekyll + Hyde Labs. Justin began their journey in the company as an Account Executive from June 2015 to June 2017.
Before joining Jekyll + Hyde Labs, Justin worked as an Assistant Director of Admissions at the Art Institute of Michigan from February 2012 to June 2015. Prior to that, they served as a Purchase Banker at Quicken Loans from February 2011 to March 2012.
Earlier in their career, Justin had the opportunity to work as a Distributor at NRG Advertising Inc. from September 2010 to December 2010. In this role, they were responsible for conducting and managing promotional events in a retail setting, as well as training new employees.
Justin also worked as a Senior Account Manager at Three Seven Marketing from June 2010 to September 2010. Here, they were involved in acquiring and retaining new clients, recruiting and training marketing representatives, and conducting business trips and meetings.
Justin'sfirst professional experience was as an Intern at Quick Artist Agency from August 2009 to November 2009. In this role, Justin evaluated artist's media sites, created social media marketing strategies, organized events and promotional materials, and provided image consulting and artist management services.
Overall, Justin Girouard has gained extensive experience in leadership, account management, marketing, and sales throughout their diverse professional journey.
Justin Girouard holds a Master of Business Administration (MBA) degree from Argosy University, which they completed between 2012 and 2013. Prior to that, they obtained a Bachelor of Arts (BA) degree from Valparaiso University from 2006 to 2010, with a focus on Music Business and Public Relations. Additionally, Justin has a Bachelor of Arts degree from Valparaiso University, specializing in Public Relations and Business Administration, although the specific dates of completion are unknown.
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Jekyll + Hyde Labs
We are a full-service boutique advertising agency comprised of seasoned professionals who are passionate about the purpose of advertising: selling products. We are the leading agency for emerging and challenger brands and products. We have a reputation as an agency that moves the needle for challenger brands in the CPG space, including food/beverage, HBC and OTC drug. While that is our core focus, we also work with category leaders with a challenger mindset and younger companies with unique products capable of aggressive growth. We provide cost-effective go-to-market strategies. 100+ CPG companies have partnered with us because of our experience and expertise. We produce efficient campaigns and effective messaging that move products off shelves. We provide CPG-focused strategic thinking and access to insights, contacts and data not usually affordable for most small to mid-sized firms. We have a deep understanding of the retail landscape and have strong relationships with buyers and retailers. We know how to read and analyze IRI data and other industry metrics, so we can constantly improve live campaigns. Our services range from initial creative concept and production, to tactical media planning and buying, and analysis of sales data.
Employees
11-50