Latifa Amakhir

Latifa Amakhir is a seasoned professional in programmatic advertising with extensive experience at Jellyfish since September 2019, where roles have included Senior Programmatic Consultant, Programmatic Consultant, and Programmatic Manager. Responsibilities encompass managing campaigns for France and international markets, developing tailored purchasing strategies across various platforms such as DV360 and Facebook Ads, and coordinating with cross-functional teams to optimize performance. Prior experience at Publicis Media as a Programmatic Account Manager involved overseeing programmatic campaigns and performance analysis for major clients including Procter & Gamble and Samsung. Educational credentials include a Master II in Strategic Web Management and a Bachelor in Marketing Management from the ISEFAC Bachelor institution.