Guillaume Tso

Guillaume Tso is a Display & Programmatic Consultant at Artefact since August 2022, specializing in advertising strategy creation, media planning, and direct space purchase negotiations. Experience includes managing programmatic campaigns for notable clients like Ubisoft and Unlimitail, along with performance tracking and client support. Prior roles include Display & Programmatic Consultant at Impulse Analytics, where Guillaume defined tagging plans and analyzed multi-channel acquisition campaigns, and Consultant Tracking at Artefact, focusing on digital campaign implementations. Leadership experience includes serving as Vice President at Cosmos KBS, managing cultural diversity projects at KEDGE Business School. Academic credentials include a Master's in Marketing from KEDGE Business School and a diploma in Business Administration from IUT de Sceaux.