Lexi Halamandaris

Lexi Halamandaris is the Director of Paid Search at Jellyfish. Lexi has over five years of experience in the field of search engine marketing and has worked with some of the biggest brands in the industry, including Nintendo and Denny’s.

Halamandaris began their career in 2013 as an Account Executive at Swarm Mobile. Lexi was quickly promoted to Inside Sales Manager and then to Inside Sales Representative at Main Street Hub. In 2015, they joined Optimedia US as an Assistant Search Planner.

At Optimedia, Halamandaris was responsible for keyword research, campaign execution, results tracking and performance reporting for Nintendo and Denny’s brands. Lexi was able to display ROI through optimizing Paid Search Ads which drove revenue. Lexi also analyzed campaign results, optimized key performance metrics and generated client performance reports.

In 2016, Halamandaris left Optimedia to join Swirl as a Biddable Specialist. At Swirl, they were responsible for search engine evaluation and collaborating with search engine suppliers for campaign planning and execution. Lexi was also responsible for account record keeping including insertion orders, client authorizations and tracking reports.

In 2018, Halamandaris was recruited by Jellyfish as their Director of Paid Search. In their current role, they are responsible for managing the paid search campaigns for all of Jellyfish’s clients.

Lexi Halamandaris has a Bachelor of Arts in International/Global Studies from UC San Diego and a Semester Abroad certification in Scandinavian Studies from Lund University. Lexi is also certified by Microsoft as a Microsoft Advertising Certified Professional, and by Google as a Google Ads Video Certification, Shopping Ads Certification, Google Ads Fundamentals, Google Ads Search, and Search Ads 360 Certification.

Lexi Halamandaris reports to Romain Bonnet, VP, Paid Search. They work with Bailey Templin - Paid Search Director, Andrew Desmond - Senior Paid Search Manager, and Curtis Fisher - Paid Search Director.