Michael Nicolosi

Data & Analytics Director at Jellyfish

Michael Nicolosi is the Data & Analytics Director at Jellyfish. Prior to that, they were the Digital Marketing Manager at MD Connect, Inc from January 2015 to June 2017. Michael is responsible for direct-to-consumer digital marketing and analytics for healthcare companies. As a team member with a strong technical and creative side, they help clients satiate their immediate business needs while elevating their brand and image as well.

MD Connect was named to the INC 500/5000 list of fastest growing companies for the 4th straight year and is a Top 50 fastest growing company in Massachusetts.

Some of Michael's key accomplishments include helping manage over 40 PPC accounts and $90k+ media spend per month, assisting in growing YOY team revenue through delivering excellent results and building trusted relationships with clients which led to a high retention rate and referrals, leading digital analytics initiatives across high-traffic clients through initiating web analytics, click-mapping, goal tracking and funnel optimization, and building over 30 websites and landing pages which included a structured process of conversion optimization, on-page SEO, and usability testing.

Michael's focus areas include marketing strategy, paid search advertising, display advertising, digital analytics, conversion rate optimization, and content marketing.

Michael Nicolosi has a Bachelor of Science in Sociology from Arizona State University. Michael also has certification from Amazon Web Services (AWS) in AWS Certified Cloud Practitioner, Google in Google Cloud Certified Professional Data Engineer, and Segment in Analytics Expert and Implementation Expert. Finally, they have a Google Analytics Certified certification.

Some of their coworkers include Cristina Garcia - Data & Analytics Director, Javier Pozueco - Data & Analytics Director, and Paolo Lacdao - Senior Analytics & Optimization Manager. Michael Nicolosi reports to Daniel Smulevich, VP, Analytics.

Timeline

  • Data & Analytics Director

    Current role

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