Jayne O'Brien

Head of Brand & Loyalty at JetBlue Airways


Jayne O’Brien is JetBlue’s Head of Marketing and Loyalty, responsible for the airline’s brand, marketing and advertising, e-commerce, TrueBlue® loyalty program, as well as its highly awarded onboard product. 

O’Brien joined JetBlue in 2020 bringing a wealth of global travel and marketing experience to the airline. She previously served as senior vice president of global brands at Intercontinental Hotel Group; managing director, USA for Scenic – Luxury Cruises & Tours; and chief marketing officer for Dubai Properties Group, part of Dubai Holding.

Her professional background also includes extensive airline industry experience from her 18-year career with British Airways in a number of operations and marketing leadership positions in the Americas and Europe, culminating in the role of Head of Global Brand & UK Marketing.

She is a graduate of the University of London.


  • Head of Brand & Loyalty

    Current role

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