Ken Berry

President at Jibunu

Ken is a pioneer in the area of database-driven online survey platforms for the research industry. Jibunu’s roots as a software solutions company have given Ken and his team the ability and know-how to solve countless technology needs beyond basic online surveys. Ken has been doing the seemingly impossible, making pigs fly, in the market research world since starting Jibunu in 2003.

Since founding the company, Ken has introduced new advancements in online research technology, pushed the envelope with innovative ways of asking questions and conducting research online, and constantly stayed at the forefront of new technology as it emerged. He continually engages his team to revolutionize market research technology based on the pulse of industry trends.

While developing what he considers to be the most versatile survey system that exists, he was among the first to program online conjoint, segmentation, and other algorithm-based survey delivery and calculation systems. When Flash survey instruments were in high demand, Ken and his team took on the challenge to quickly develop tools to make surveys more engaging for the respondent and exciting for the researcher.

Jibunu is a result of Ken’s relentless drive to solve problems for others. He is able to look at problems in different ways, considering multiple paths before deciding on what is the best approach for his client. He is not afraid to think outside the box when it comes to approaching new trends in software and web development or market research.

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Timeline

  • President

    August, 2013 - present