Shagun Seda

Shagun Seda is an accomplished marketing and brand strategy professional with extensive experience in the sports and entertainment sectors. Currently, Shagun leads brand strategy, marketing communications, and talent management for JioStar, overseeing major events such as the Indian Premier League and the Olympics 2024. Previously, Shagun was part of the founding leadership team at Viacom18 Media Private Limited, where rapid growth of JioCinema was achieved, alongside significant brand evolution initiatives. Earlier roles include heading brand marketing at Netflix India, driving strategic campaigns at DDB Mudra Group, and managing large scale campaigns at TBWA\India for global brands. Shagun holds a Master’s degree in Communication Management from Symbiosis Institute of Media and Communication and a Bachelor’s degree in English Language and Literature from Lady Shri Ram College For Women.