Rachel (Nicky) Espana

Global Director, Digital Marketing at Jives Media

Rachel (Nicky) Espana has a diverse work experience. In 2021, they were appointed as the Global Director of Digital Marketing at Jives Media Marketing Agency. Prior to this, from 2018 to 2021, they worked at Custom Improvements as a Marketing Strategy, where they used consumer and marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer or a particular consumer segment. Rachel (Nicky) also managed brand projects and assignments in a way that demonstrated an understanding of key consumer insights and an ability to activate them in relevant communications and innovation activities. Additionally, from 2018 to 2021, Rachel (Nicky) Espana worked at Sands Anderson PC as an Administrator, where they helped draft and edit the contract templates, drafted various court documents, invoices, and enclosures at attorneys’ requests, assisted in putting together a standard form of a confidentiality agreement, organized legal memoranda and client correspondence, researched documents and publications for details that would establish evidence, and proofed documents and submitted them to attorneys for review.

Rachel (Nicky) Espana has a diverse educational background. Rachel (Nicky) holds a Bachelor of Business Administration - BBA from Virginia Commonwealth University, with a focus in Business, Management, Marketing, and Related Support Services. Prior to this, they earned an Associate of Science - AS from John Tyler Community College, with a focus in Business Administration with Paralegal Studies. Rachel (Nicky) also holds a High School Diploma from Lloyd C. Bird High School.

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