McKenzie P. Lawton

McKenzie P. Lawton currently serves as a Senior Consultant at JJELLYFISH, where responsibilities include driving results for clients and achieving commercial milestones. Prior to this, McKenzie held the position of Senior Manager of Customer Success at Base HQ, achieving a 97.5% retention rate and expanding a $5 million renewable business. At MarketMuse, McKenzie was the Head of Account Management, managing a portfolio worth $2.5 million and achieving a 75% retention rate. McKenzie also served as Vice President and Membership Chair for WISE, contributing to membership growth, and held various roles with the Boston Celtics, including Member Experience Executive, where 95% of season tickets were renewed. McKenzie began a career in sports sales and marketing through internships with Harvard University, Springfield Falcons, and Springfield Armor Basketball. McKenzie holds a Bachelor of Science in Business Administration with a focus on Sport Management from Western New England University.