Yiana Matthews

Yiana Matthews has a diverse work experience that spans across various industries. Yiana currently holds the role of Director of Growth and Performance Marketing at JLo Beauty & Lifestyle, where they are responsible for driving growth and performance strategies. Prior to this, Yiana worked as a Senior Performance Marketing Manager at Seed Health, managing performance marketing initiatives.

Yiana also has experience working at tech giants such as Meta (formerly Facebook) as a Product Marketing Manager, where they focused on marketing campaigns for Instagram's features and managed large budgets and audiences. Yiana has demonstrated expertise in leveraging data to drive impactful marketing decisions and has collaborated with cross-functional teams.

In addition, Yiana has worked in sales and brand partnerships at CartText and as an Integrated Campaign Manager at MotorTrend Group, where they managed digital and social media campaigns for automotive clients and coordinated various automotive events. Yiana has also worked in the Global Marketing division at L'Oréal, assisting in expanding NYX Cosmetics into a globally recognized brand.

Yiana's early career includes roles at Twitter, where they contributed to brand strategy and assisted in assembling pitches for advertising partners, and at Nest Seekers International, where they worked as an Office Manager and intern. Yiana gained customer service experience as a Sales Associate at J.Crew and worked as a Secretary/Personal Assistant at LaViano Jewelers.

Throughout their work experience, Yiana has demonstrated their skills in marketing strategy, performance marketing, data analysis, cross-functional collaboration, and event management.

Yiana Matthews earned a Bachelor's Degree in English Language and Literature, General from Fordham University. Yiana also participated in a Study Abroad Program at the University of Cambridge.