JMI Sports
Bret Krift has extensive work experience in the sports and marketing industry. Bret began their career in 2003 as an Account Executive at BEST Collegiate Sports and worked there until 2008. Bret then joined IMG College, where they held roles as a Marketing Coordinator for NCAA Football and an Account Executive for NCAA Partnerships / National Sales. In 2012, Bret joined Volar Video as the General Manager for NJCAA Sports Properties and later served as the Senior Director and Vice President of Business Development. Since 2015, they have been working at JMI Sports, initially as an Account Executive and currently as the Director of Partnership Strategy & Insights.
Bret Krift attended the University of Kentucky from 2004 to 2007 but did not complete a degree or specify a field of study.
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JMI Sports
JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies. JMI Sports’ signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and University of Notre Dame (with Legends). JMI Sports also represents several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Southern Conference, the Patriot League and the Atlantic 10. JMI Sports also serves as third-party sales representation for premier sports properties, venues, and events, including the Breeders’ Cup, Clemson University, Rupp Arena at Central Bank Center, The Armory in New York City, the Millrose Games, and the Penn Relays. JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres. To learn more, please visit www.jmisports.com.