Darren Waffen

Darren Waffen is an experienced professional in marketing and eCommerce, currently serving as an eCommerce Content Planner & SEO Specialist at JOANN Stores since January 2009. During tenure at JOANN, Darren has held multiple roles, including Omni Channel Content Specialist and Senior Planning Specialist, where responsibilities included assisting Craft & Fabric Buyers with promotional marketing strategies and leading quarterly planning initiatives. Prior experience includes roles as Communications Analyst at Local Insight Media and Windstream Yellow Pages, focusing on market research and marketing plan execution for brand awareness across 25 states. Earlier experience encompasses consulting at Dix & Eaton and marketing research at Nordson Corporation. Darren holds an MBA in Marketing Management and e-Business from the Weatherhead School of Management at Case Western Reserve University and a BBA in Marketing Communications from Ohio University.