Robert B Deford Jr

Robert B DeFord Jr, MBA has extensive experience in sales and leadership roles. Robert B is currently the Vice President of Sales at Joe Hand Promotions, where they have developed and implemented a comprehensive sales strategy to achieve revenue growth targets. Robert B also builds and leads a high-performing sales team and collaborates with a cross-functional team. Prior to this, they served as the Senior Vice President of Sales and Marketing at Advertising Specialty Institute from 2017 to 2023. In this role, they played a key role in driving sales and marketing strategies.

Before that, Robert worked at Comcast Cable, holding various senior positions. Robert B served as the Senior Director of Direct Sales, where they led a team of sales professionals and managers to achieve strategic performance goals. Robert B also served as the Vice President of National Direct Sales, where they managed a team responsible for developing the new XSP territory deployment model. Additionally, they served as the Senior Director of National Sales Effectiveness, leading a team involved in training frontline direct sales leaders. Robert B also served as the Regional Vice President of Sales and Marketing, where they led efforts to increase subscriber growth, revenue, and cash flow.

Earlier in their career, Robert worked at SuperMedia LLC, where they held multiple sales and leadership roles. Robert B served as the Regional Vice President of Sales and Marketing, managing sales managers and professionals and implementing go-to-market strategies. Robert B also served as the General Sales Manager, overseeing all sales and business development activities. Additionally, they worked as a District Sales Manager and an Account Executive at SuperMedia LLC.

Robert started their career as the Owner of Garden State Printing Company.

Robert B DeFord Jr, MBA completed their education with a Master of Business Administration (MBA) degree in Business Administration and Management from Rowan University. Robert B also holds a Bachelor of Science (B.S.) degree in Business and Marketing from the same university. Prior to that, they earned an Associate of Science (A.S.) degree in Business Administration from Camden County College. In addition to their academic degrees, they have obtained certifications including MASI from the Advertising Specialty Institute and Negotiation Foundations from LinkedIn.