Carissa Gingras

Carissa Gingras is an accomplished marketing professional with extensive experience across multiple industries, including outdoor recreation and consumer goods. As the Senior Director of Brand Management at Johnson Outdoors since May 2025, Carissa has been instrumental in developing a cohesive marketing strategy and integrated product roadmap for fishing product lines. Prior to this, Carissa served as the Director of Brand, Digital & Channel Marketing at Oregon Tool, leading brand strategies for significant sales initiatives, and as the Senior Director of Marketing at Briggs & Stratton, managing comprehensive marketing efforts for consumer and commercial engines. Carissa's diverse background includes roles in account management and strategic brand development at leading marketing firms, underpinned by a Bachelor of Arts in Communications and Marketing from Boston College, as well as certifications in digital marketing and wine studies.