Craig Smith

Craig Smith is an accomplished marketing executive with extensive experience in brand management and innovation across various industries. Currently serving as the Global Head of Brand Management for the Camping Business at Johnson Outdoors, Craig also holds a position as a Board Member at BlinkTech LLC. Previously, Craig held the role of Chief Marketing & Innovation Officer at Mueller Sports Medicine and demonstrated leadership as Vice President and Managing Director for Australia & New Zealand, as well as Vice President and General Manager for Canada at Kimberly-Clark. Additional experience includes serving as Sector Leader for Family Care in EMEA and various director roles at General Mills, where Craig was responsible for the U.S. Snacks Division and the Betty Crocker Desserts Division, in addition to overseeing marketing for cereals and snacks in Canada.