Dana Schwab

Dana Schwab is a seasoned marketing professional with extensive experience in content marketing, event management, and digital promotion. Currently serving as a Content Marketing Specialist at Johnson Outdoors since May 2021, Dana supports camping and watercraft brands through brand initiatives and marketing strategies, including digital advertising and content development. Prior roles include Marketing and Events Manager at House of Harley-Davidson, where Dana managed marketing budgets, developed promotional videos, and coordinated over 20 annual events. Dana's earlier experience includes an internship at Schreiber Foods focusing on product lifecycle strategies and experience in youth sports coaching. Dana holds a Bachelor of Business Administration with a concentration in Business Marketing and Communication from St. Norbert College.