Gina Shaffer

Gina Shaffer is a seasoned marketing professional with extensive experience in digital marketing and eCommerce. Currently serving as Senior Director of Digital Marketing at Johnson Outdoors since March 2021, Gina also operates as President and Consultant at Digital Atlas, LLC, focusing on business growth strategies for both business-to-consumer and business-to-business sectors. Previous roles include Vice President of Marketing at BuySeasons, Inc., and Director of Digital & Media Services at S. C. Johnson, where Gina led comprehensive consumer relationship marketing programs. With a strong foundation in digital strategy, brand development, and marketing implementation, Gina's career has been marked by innovative achievements and contributions to leading brands across various industries. Gina holds a Bachelor's Degree in Journalism and Public Relations from Illinois State University.