Hanna Tyson

Hanna Tyson is the Director of Product at Real. Hanna was previously a Product Manager at HOOKED, where they drove product vision for 3 mobile media apps across iOS and Android platforms. Hanna also developed, A/B tested, and statistically analyzed new features and product changes, driving an increase in paid subscribers by 45%, boosting CLV 4x, and dramatically growing user time spent. In addition, they established content testing systems and performance evaluation methodologies to identify high-performing scripts and TV pilots. Hanna also built robust automations (using Python, SQL and Excel) to facilitate diagnostic reporting on user behavior and content, leading to 5x capacity increase for Data Analytics team. Finally, they led integration of licensed content catalogues into apps, collaborating with external production houses and increasing Hooked film library 6x.

Before HOOKED, Tyson was a Consultant at Oliver Wyman from August 2017 to June 2019. Prior to that, they were an Analyst at Mapping Militant Organizations at the Stanford Center for International Security and Cooperation (CISAC) from June 2016 to September 2016. Tyson's first professional role was as Community Manager and Head Copy Writer at Parlio from December 2014 to September 2015.

Hanna Tyson completed a Bachelor's Degree in International Relations from Stanford University.

Hanna Tyson reports to Jenna Leonardo, VP of Learning Design, Content, and Programming & Interim VP, Product. They work with and Savannah Wolf - Director of Product Design.