Micah Lim

Micah Lim has extensive experience in brand management and marketing, currently serving as a Brand Manager at Jollibee Group of Companies since October 2019, with prior experience as an Assistant Brand Manager. Additionally, Micah co-founded The Breakfast Scrub and acts as Head Marketing Officer, responsible for branding and product development. Freelance photography and graphic design work has been undertaken since March 2014, focusing on commissioned projects for various clients. Previous roles include Brand Assistant at Universal Robina Corporation and an Executive Associate for Organizational Documentation at Ateneo Lex, where organizational branding and creative communications were key responsibilities. Micah's marketing journey began with an internship at The Bistro Group, creating marketing strategies for new restaurant launches. Academic credentials include a Bachelor of Science in Management with a major in Legal Management from Ateneo de Manila University.