Pamela Grace Cruz is a seasoned marketing professional with extensive experience in brand management and product marketing in the food and consumer goods sectors. Currently serving as Senior Marketing Manager at Jollibee Foods Corporation since May 2017, Pamela manages the Chicken Sandwich & Fries categories and successfully launched the CHICK’NWICH. Previous roles include Brand Manager, where Pamela oversaw popular products like JOLLY HOTDOG and TUNA PIE while implementing impactful campaigns, and Assistant Brand Manager, focusing on the flagship CHICKENJOY brand. Prior experience includes positions at Procter & Gamble, Universal Robina Corporation, and PLDT, showcasing a consistent track record in driving brand growth and market leadership. Pamela holds a Bachelor of Science in Management Engineering from Ateneo de Manila University.
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