Beatrice Tedeschi

Ass. Vice President, Global Loyalty & CRM at Jollibee Group

Beatrice Tedeschi is an experienced leader in loyalty and customer relationship management, currently serving as the Assistant Vice President of Global Loyalty & CRM at Jollibee Group since September 2024. Previously at Restaurant Brands International from January 2020 to September 2024, Beatrice held several key positions, including Director of Loyalty International for EMEA, APAC, and LAC, where the successful launch of the Loyalty 3.0 Vision was spearheaded, enhancing loyalty standards and boosting digital guest revenue. Beatrice's earlier roles include leading Loyalty & CRM for over 5,700 stores in EMEA, achieving significant sales growth, and excelling in various consulting roles. Beatrice has a strong educational background, holding an MBA from INSEAD and a BSc from UCL, along with credentials from Harvard Business School Online.

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