Journey
Holly Houghton has extensive work experience in the immersive and creative industry. Holly is currently the Managing Director of Immersive at Journey, a position they have held since October 2022. Prior to that, they worked at Squint/Opera where they held various leadership roles such as Managing Director, Head of Production, and Executive Producer from 2017 to the present. Before that, Holly worked at Potion as a Development Producer from 2014 to 2017. Holly began their career at Ralph Appelbaum Associates, working as a Content Coordinator in New York from 2007 to 2008, and later as a Content Developer in London from 2009 to 2014.
Holly Houghton holds a Master's degree in Art History from the Courtauld Institute of Art, U. of London, which they obtained from 2008 to 2009. Holly also possesses a Bachelor's degree in Art History from Williams College, earned between 2002 and 2006.
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Journey
Today’s consumer constantly moves between the digital and physical, and expects brands to offer the best of both worlds, seamlessly combining them into a coherent customer journey. Our work achieves big outcomes for our clients; engaging the creator economy, designing unforgettable immersive destinations, and activating new generations of fans. Our practice consists of four core studios. PHYSICAL. Reimagining and building the future of spaces and places. IMMERSIVE. Creating customer experiences where the physical and digital worlds collide and combine. VIRTUAL. Building unforgettable experiences in every form of game-world. AI EXPERIENCE. Turbocharging organizations with AI-enabled customer experiences.