Karina Vivas

Karina Vivas is an experienced marketing professional with a strong background in brand and integrated marketing within the technology and financial sectors. Currently serving as Executive Director of Brand & Integrated Marketing for Payments at JPMorganChase, Vivas has previously held multiple director-level roles at Microsoft, focusing on integrated brand marketing for key products such as Windows, Microsoft 365, Surface, and Copilot PC. Vivas holds an Honors Bachelor's Degree in Economics and Business from Universidad de Las Américas, awarded between 2004 and 2008, and has continued education at Colegio Americano de Quito since June 2003.