Tony Dabbs

Tony Dabbs is an accomplished professional with extensive experience in product management and strategic leadership within the sports equipment and apparel industries. Currently serving as the Sr. Category Director for Nike Performance Sports Equipment and Accessories at JR286 since August 2018, Tony directs business strategy and oversees Global Product Line Managers across various sports categories. Prior to this role, Tony held positions such as Sr. Licensing Manager at Columbia Sportswear Company and Global Product Director at Nike, where innovative product development led to significant market achievements. With a Bachelor of Business Administration from Grand Valley State University, Tony has a proven track record of driving revenue growth and product excellence throughout a career spanning over three decades, including key roles at Nicklaus Golf Equipment and King Par, LLC.