Matthew Noble

Matthew Noble is a skilled professional in digital project management and customer experience, currently serving as the Global Consumer Care Digital Projects Manager at JTI since July 2025. Prior to this role, Matthew held the position of Head of Customer Experience Digital at Philip Morris International from February 2019 to September 2024, where responsibilities included developing global digital solutions to enhance customer acquisition and retention. Experience also includes significant contributions at Lloyds Banking Group as Senior Manager in Group Transformation Business Architecture, focusing on innovation through technologies like AI and big data, and earlier roles at Barclays and Deloitte Consulting, emphasizing business analysis and client engagement. Matthew holds a Bachelor of Laws degree from Leeds Law School and multiple certifications from BCS, The Chartered Institute for IT, in business analysis and management.