Sabina Abassova is a seasoned professional with extensive experience in marketing, consumer activation, and capital markets. Currently serving as RRP Activation Manager at JTI (Japan Tobacco International) since December 2019, Sabina has held various roles including Digital Consumer Activation Manager and Trade and Consumer Programs Manager for Belarus and Caucasus. Previously, Sabina was the Head of DCM and Ratings at the International Bank of Azerbaijan from July 2012 to December 2019, and held leadership positions at BTA Bank and LLP Islamic Financial Instruments, gaining expertise in syndicated loans and Islamic financing. Sabina holds an MBA from the University of Bradford and a Bachelor's degree in Management and Finance from KIMEP University.