Leadership Team

The Leadership Team at Juice It Up! is responsible for steering the company towards its strategic goals and ensuring sustained growth and innovation in the smoothie, juices, and bowl industry. This team includes the Vice President of Marketing, who drives brand awareness and engagement; the Vice President of Operations and Business Development, who optimizes business processes and expands franchise opportunities; the VP of Procurement, who ensures high-quality ingredients and cost-effective sourcing; and the Principal Owner and Co-chairman, along with the President and CEO, who provide overarching vision, strategy, and leadership for the company.