Afreen Aslam

Afreen Aslam is an accomplished marketing and communications professional with extensive experience in the financial services sector, currently serving as the Executive Director and Head of Marketing and Communications for Emerging Markets at Julius Baer since March 2018. Afreen's leadership role involves creating and executing strategic frameworks for brand positioning and communication across multiple regions, including the Middle East, Africa, and Central Europe. Previous positions include executive director roles at Alpen Capital and Bank J. Safra Sarasin Ltd, where Afreen focused on brand development and public relations in diverse markets such as GCC and India. Afreen's career began at Mashreq Bank, with foundational experiences in internal communications and branding, and a brief role as a project manager for the World Health Organization. Afreen holds a Master of Science degree from the London School of Economics and a Bachelor of Arts in Mass Communications from St. Teresa's College, with additional professional development from Saïd Business School at the University of Oxford.